Love Northamptonshire, an innovative new campaign championing Northamptonshire as an ideal location for business, has resulted in over 50 enquiries from companies interested in moving to the county.
The objective of the campaign is to encourage businesses based elsewhere in the UK and overseas to consider relocating to the county so they can expand and create jobs. The campaign positions Northamptonshire - the most enterprising place in Britain - as cost-effective and conveniently located, just one hour from London.
Promotion of the campaign, which specifically targeted London based businesses, included posters at London Underground and main line stations, walking billboards known as Look Walkers at Kings Cross, St Pancras and London Euston stations, banner adverts on LBC (London’s Biggest Conversation) radio website and online advertising.
The campaign website lovenorthamptonshire.com received over 4,000 web visits in a two week period.
£20,000 to re-LOCATE
The campaign coincided with the launch of LOCATE – an initiative offering grants of up to £20,000 to encourage businesses to move to and prosper in Northamptonshire. The campaign showcases LOCATE and other business support available in the county, sending a clear message to potential investors: Northamptonshire is open for business.
Love Northamptonshire was developed by Northamptonshire Enterprise Partnership (NEP) in partnership with Northamptonshire County Council and marketers from global brands local to the county including Carlsberg UK, Barclaycard, Silverstone and Weetabix. As a direct result of the campaign new partners British Gas and Jackson Grundy are now on board for future projects.
Benet Slay, CEO of Carlsberg, said: “It’s possible to do things really quickly here in Northamptonshire which has a pro-innovation and investment culture. The county consistently punches above its weight and so does this inventive campaign. Carlsberg UK was involved right from the beginning, we love the progress that has been made and have already started to use the creative ourselves in local media.”
Love Northamptonshire marks a progressive approach to public and private sector collaboration and showcases the strong working relationships between NEP, the county council and local influencers.
Tim Bagshaw, Head of Investment at NEP, said: “An outstandingly creative and engaging campaign, Love Northamptonshire makes a clear case for what can be achieved with local engagement, a comprehensive portfolio of business support activity and a forward-thinking county council. We were aiming to attract great people, business investment and quality jobs through this campaign and the impressive results show this is already happening.”
County Council Chief Executive, Paul Blantern, said: “We already know that Northamptonshire has a lot to offer businesses - this campaign was all about letting them know just what a great place our county is and what is on offer.
“Northamptonshire is open for business and we have a strong enterprising culture, which is attractive to firms looking for somewhere to locate. The clever Love Northamptonshire campaign reflects the innovative climate of the county and I think this has been recognised.”
On the basis of sustained results, the campaign will be repeated on a quarterly basis throughout 2013-14. In November, NEP will host its first Prospectus for Investment to showcase Northamptonshire to the London business community. The online and outdoors elements of the campaign will be repeated to support this.
Your login details have been used by another user or machine. Login details can only be used once at any one time so you have therefore automatically been logged out. Please contact your sites administrator if you believe this other user or machine has unauthorised access.