A major campaign launches today (Thursday) aimed at giving Northamptonshire’s young people fresh insight into the many great career, training and apprenticeship opportunities available right on their doorstep.
As well as inspiring young people to explore the breadth of career breaks on offer in Northamptonshire, the campaign will also challenge local businesses to appreciate the importance of investing in young people, essential for many to ensure sustainability and growth.
Companies will be encouraged to capitalise on the wealth of young talent in their communities by connecting with schools, forging stronger links with students and offering apprenticeships, work placements and taking part in outreach events.
Developed by Northamptonshire Enterprise Partnership (NEP), the Bright Futures campaign will run throughout 2015 and will feature many of the county’s ‘real apprentices’ initially in schools and local media, on posters and billboards, a website www.lovebrightfutures.com and in social media.
Many Northamptonshire companies and industry bodies have already signed up to support the campaign, which profiles prominent local employers already investing in their young employees, and local schools have contributed significantly via focus groups to ensure the messaging is relevant and credible.
Schools have also been encouraged to take advantage of displays in their careers offices, a range of digital materials available as screen savers, and Pop-Up Job Shops which will be placed at 10 Northamptonshire schools in April and May.
Planned activity also includes:
• Interactive social media encouraging young people and their employers to join the #dreamjob conversation
• A spotlight on Enterprise Advisers, business leaders and inspirers who can explain alternative career paths including workplace training and apprenticeships
• Collaborations with key industry bodies such as the British Footwear Association, plus a spotlight on key Northamptonshire sectors, collectively working towards 100 or more new apprenticeship opportunities being available as a result of this campaign
• Events and apprenticeship, jobs and careers fairs
Research findings reveal strong support from local businesses
Recent research commissioned by NEP provides evidence of significant support for young people across Northamptonshire’s strongest sectors including High Performance Technologies, Food & Drink, Logistics and Creative & Cultural. An impressive 93% of participating businesses indicated that they would consider employing an apprentice. 70% of companies taking part in the survey have previously employed an apprentice and 87% rated their experience as positive and 77% as very positive.
Kate Dent, Head of Marketing & Communications at NEP comments: “These results indicate a really positive outlook for young people in Northamptonshire, a future workforce who are ready and willing to work. Bright Futures is a long-term campaign highlighting opportunities in businesses large and small in Northamptonshire’s key sectors, and our initial research findings are a baseline for monitoring changing attitudes over time.
"The campaign has already secured backing from key businesses and important industry bodies such as the British Footwear Association and we look forward to announcing additional partnerships in due course.”
Bright Futures will run throughout 2015 with a phased roll out featuring monthly focuses on key Northamptonshire business sectors throughout the year.
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