This week, McDonald’s UK launched a campaign to boost recognition of and investment in soft skills.
McDonald’s has recognised that soft skills can affect the customer experience and are therefore critical to employee performance, progression and motivation.
New research commissioned by McDonald’s and carried out by Development Economics found that by 2020 over half a million workers will be significantly held back by a lack of soft skills.
The McDonald’s campaign, supported by James Caan CBE as well as the CBI, National Youth Agency, CIPD and NIACE, plans to change people’s perception of soft skills including sharing best practice across sectors with the aim of uncovering new ideas on how soft skills can be improved and recognised in the workplace.
As part of the campaign, McDonald’s are consulting with a wide range of stakeholders to gather ideas on practical ways to improve business’s understanding of how to nurture and develop soft skills in the workplace to the benefit of employees throughout their lives.
McDonald’s also want to know how employees can better show off their soft skills whether it’s when seeking a new job or putting themselves forward for a promotion. To this end, they are inviting businesses, trade associations, campaign groups, policy experts , academics and students from as many sectors as possible to share their experiences.
The consultation will result in a series of recommendations published later in the year to improve, support and promote soft skills in the workplace.
To get involved and download the consultation, click HERE
To send completed forms by 10 April 2015, click HERE
If you have any questions about the Soft Skills campaign in general, contact Louise Page by email HERE or phone 0208 700 7426
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